Just Smart Marketing Concepts

Since 2005, JSM Concepts (Just Smart Marketing Concepts) has been helping small closely held businesses deliver their advertising message. Whether you are just starting your business or have been servicing the community for years, you need to have your branding message in front of your audience for when they are ready to buy.  

John Malinowski, owner of JSM Concepts, is an award winning graphic designer, art director, consultant, who has been building brands and increasing sales for over 30 years. John has a wealth of experience in marketing communications gained through a variety of products he has worked on at some of the largest advertising agencies in New York City.

Applying significant artistic ability with a keen understanding of the purpose of promotional imagery, John 'gets it and knows how to sell." His work for smaller product and service businesses benefits from what he has learned in creating iconic campaigns for leading brands of toothpaste and adult beverages among many others. 

John enjoys working closely with clients as a team to achieve their brand vision as well as foster and develop new ideas that will help increase their bottom line. As a one person operation you will always be working with John directly to achieve your marketing goal. You can have a creative on hand when you want without having to put a creative on staff.

Testimonials 

Kathy Anton, SVP, Marketsmith, Inc.
"John is an incredibly creative and innovative thinker whose concepts not only sell the client but sell product! John is a generous collaborator, who shares his ideas and values the opinions and input of his clients and his colleagues. John is a professional with integrity, vision, and innovation. I have no hesitation in recommending him to any company or any one."

Betsy Craz, Senior Director Advancement Communications
"John is a real pro. Not only does he have the design chops you need, he's also generous with a substantial marketing sense that ensures the creative product is in line with your strategy. He's smart, funny and a wonderful collaborator."

Bob Nadler, President, Nadler Advertising
" John is terrific,easy to work with and understands what needs to be done. He is a strong conceptual thinker and a pleasure to be around."

Awards

• As Creative Director at Mozeson & Malinowski Inc., John Malinowski oversaw the strategy and creative development of the winning branding design for the American Association of Poison Control Centers national contest. The logo design which is currently in use, was the unanimous winner in national focus groups among all the logos submitted by over 60 advertising agencies and design firms nationwide

• Received an Ad•Q Award for Outstanding Advertising for recognition of the business-to-business advertisement developed for the Best Manufacturing Group which achieved outstanding readership response, as measured against all other ads appearing in Textile Rental Magazine

• John Malinowski received honors in PRINT'S Regional Design Annual for a Johnnie Walker Black magazine advertisement

• John Malinowski received three International ANDY Awards of Distinction for Penthouse Magazine's full page advertisements that ran in the New York Times

• John Malinowski participated in the launch of Crest for Kids toothpaste, developing characters that were used in national print and television advertising, educational programs for schools and Saturday morning cartoons. This in turn, launched the entire kids' toothpaste category and was recognized with a Gold EFFIE for Advertising Effectiveness by the American Marketing Association of New York. This advertising was also recognized with a GOLD from the International Film & Television Festival of New York, Cannes 35 Festival International Du Film Publicitaire 
  

• Cinema & Television, Hollywood Radio and Television Society International Broadcasting Award, U.S. Television & Radio Commercials Festival Mobius™ Award for Outstanding Creativity, and a CLIO 

• John Malinowski has won numerous industry awards recognizing creative excellence for print advertising; The London International Advertising Awards, The One Show, International Advertising Festival of New York American Advertising Federation, ANDY, CLIO, and The Art Directors Club

Client experience

Alba Electric
Alpine Painting & Sandblasting Contractors
American Association of Poison Control Centers, Inc.
American Business Institute
American Dental Association
Apex Dynamics USA
Argent Professional Insurance Agency LLC
Arrow Fastener Co., Inc.
AT&T Small Business
Baldwin High School
Baldwin Public Library
Becton Dickinson Company, Inc. 
Best Manufacturing Group, LLC.
Birthright Israel Foundation
Burger King
CDx Laboratories, Inc. 
Chatham Systems Group, Inc.
Chrisnic Construction
Cimsoftech
Clark Cooper Division/Magnatrol Valve Corporation
Commercialbulbs.com
Consolidated Insurance Agents
Congruency Inc. 
Core Sound, LLC.
Corporate Relocation Services, LLC.: Move Management Specialists
CSU Industries, Inc. 
Danny Wood Enterprises, LLC
DIME Savings Bank
DOAR Litigation Consulting
Doyle Brothers Contracting
Dynamic Decisions, Inc.
Easter Seals
Eastern Coffee
  Black Diamond Coffee
Econocare
Exclusive Access
Executives Association of New Jersey
Exxon Mobil Corporation
Facilitywebsource.com
Fein Construction
Fertility Institute of New Jersey & New York
Financial Education Institute
First Escape Inc.
Forest Reality
Fortune Consulting
Frangelico Liqueur
Galaxy Glass & Stone
Gateways and the Jewish Learning Center of Monmouth County
General Foods
 Maxwell House Coffee, Dover Farms Whipped Cream, Birds Eye Whipped Cream
General Media International
   Penthouse Magazine, Compute Magazine 
Generic Brand Human
Geomerx, Inc. 
GiftCertificates.com
GoAmerica Communications Corp.
GP Insurance
Great Neck Chemist Inc. 
Guaranteed Returns® 
Hadassah
Haivanti LLC Strategic Marketing Services
Harry D. Koenig & Co., Inc.
   Naturally by Kingsley®
Health Care Compliance Strategies, Inc - HCCS
Health Focus, Inc. 
Helsmley Hotels
Hoffmann La Roche
   Beta Carotene, Vitamin Supplements
Howard Johnson Hotels
Integrated Network Services
Integrated Technologies Inc. 
International Masters Publishers, Inc.
Ivy Cottage LLC
Janus Enterprise International, LLC. Consulting 
Jesco Iron Craft Inc.
   Jescraft
Jewish Community Council of the Rockaway Peninsula (JCCRP) 
Kids Smile P.C.
   Pediatric Dentistry
Kubera Venture Capital Group, LLC.
Lander College for Men
Lauterback Marketing
Linx: Strategic Marketing Communications
Long Island Video Enterprises, LIVE Inc.
LTC-Interiors
Marine Midland Bank
Marriott Hotels Suites & Resorts
MasonryGroutInjection.com
Maurice Villency Furniture
MCI Communications
McLachlan Kane Insurance Agency
Metropolitan Jewish Geriatric Foundation
Nassau Dance
NaturePath Laboratories, LLC
   ZOLACET
New Business Development
Oak Tree Storage
   Off site data storage
Opus Magnum LLC
   Support services in design, application & sourcing for architects & designers of premium executive offices & suites of distinction
planmosaic.com
PLANTERSCAPE
Precision Pharmacy
Procter & Gamble
   Crest Toothpaste, Norwich Aspirin, Ivory Shampoo & Conditioner, Wondra Hand Cream, Dawn Dishwashing Liquid, Another World Soap Opera, Oasis Deodorant, Vicks Formula 44, Clearsil 
Queen Creole Restaurant
Rabbi Arthur Schneier Park East Day School
Schieffelin & Somerset Co.
   Johnnie Walker Black, Johnnie Walker Red, Johnnie Walker Blue, Tanqueray Gin, Tanqueray Sterling Vodka, Liqueur Brule, Cardu
Schlitz Brewing
   Silver Thunder Malt Liquor, Red Bull Malt Liquor
Shaare Zedek Medical Center In Jerusalem
Shalom Task Force on Domestic Abuse
Signmasters Inc. 
SimplyVOX, LLC
   VoIP
Sinai Special Needs Institute
Smart Money Magazine
smartpr: RemoteReality Corporation
Space Systems/Loral
   Global Star
Sports Interactive
   Off-shore website gambling
StarMine, Inc. 
Steinreich Communications, LLC.
   Public Relations
Sullivan-Schein Dental a Henry Schein Company
Summit Eye Center
Switch and Data Facilities Corp.
   Co-location facilities
Synergy Professional Associates
   Managing General Agent & Surplus Lines Broker specalizing in Professional Liability, and Specialty Programs.
Team Sell Realty
The Center for Facial Plastic Surgery
The Equitable
The Derby Group LLC.
   Real Estate Investment and Development Firm
The Israel Emergency Solidarity Fund
The PreTesting Company Inc. 
Touro College in Israel
Trulyinterested.com
UPS
Utility Survey Corp.
   Underground Utility Investigations
Vero Farms Market
Yankee Construction
   Historic Public, Commercial & Residential Restorations
Zionist of America
Zostrix Analgesic Cream